I feel that as a graphic designer we are able to transcend the confines of our domesticity and really dictate how the emerging global cannabis industry will manifest. I believe the discovery of the endocannabinoid system has illuminated us to a profound natural affinity we as humans have with cannabis. As a designer I take it as a challenge to communicate complex scientific knowledge into easily relatable ancillary products. The current global climate surrounding health and wellness has opened a once in a life time opportunity to seriously impact a new self-subsisting industry.